The ask

Execute a massive visual rollout for Indeed’s premier HR conference, "FutureWorks," ensuring the global brand remained cohesive across dozens of physical and digital touch points.

The solve

I owned the end-to-end visual production for dozens of event touch points, translating Indeed’s brand guidelines into an immersive environment. From digital ads to large-scale environmental graphics, I ensured creative consistency and technical precision at every scale.

The rollout included:

• Environmental graphics: Large-scale signage and way-finding systems designed to guide thousands of attendees through the event space

• Experiential touchpoints: Brand application on everyday objects, including custom coffee cups, event swag—even popcorn containers!

• Digital campaign: A comprehensive suite of digital assets—from banner ads to social kits—built to drive registration and engagement

• Print production: Technical file preparation and material specifications managed to ensure a flawless physical rollout